Alex Shadbolt

Cycling + Fitness UGC Creator | Queensland, Australia
Ads that don't look like ads

Get in touch

Creator? Get the Playbook →

Let's work together

📍 Based on the Sunshine Coast, QLD 🇦🇺

Moving to the Gold Coast in November 2026.

Niches I love

  • 🚴Cycling gear + apparel (I race road and enduro MTB)
  • 🥤Sports nutrition + supplements
  • 💧Hydration
  • 🧊Recovery
  • 🏋️Fitness + outdoor lifestyle

What to know

  • Real road + enduro MTB racer, sponsored by Transition Bikes, Gusto Bikes, Attaquer, Oakley and Maxxis
  • Worked in bike retail, so I know how riders actually buy
  • Super efficient editor: I shoot and cut up to 20 reels a day
  • 75K+ combined following across Instagram and TikTok
  • 15.1M views across my platforms

Real rides. Real rider. Hook-first, built to test and convert.

Get in touch

Sponsored by

  • Transition Bikes Australia
  • Gusto Bikes
  • Attaquer
  • WeAreLusty
  • The GOAT Co
  • RecovryZone
  • Crankbrothers
  • Troy Lee Designs AU
  • SDG Components
  • Deity Components
  • Maxxis Tyres
  • Albek.co
  • VeloToze
  • Oakley Australia

Trusted by brands like…

  • DRINK SALTA
  • Known Stranger
  • Enhancd Performance
  • K-Roo
  • Calmerceuticals
  • SprintIQ Nutrition
  • Caffeine and Cranks
  • Snacket
  • Yesoul Fitness
  • Steadyrack
  • CycleRise
  • Force Tape
  • JD Sports AU
  • Pilloway
  • Threadlab
  • Shred Theory Supplements
  • BikesOnline
  • Biotta
  • Chooki's
  • Hercules Supps
  • Knobby
  • Olyvo Labs

Two ways to work together

Pick the one that fits your goal. They're briefed and quoted separately.

01

UGC for your ads

Content only. Delivered to you, nothing posted on my channels.

  • Hook-first vertical videos for Meta, TikTok and your own socials
  • Captioned and cut for 9:16, 4:5 and 1:1
  • Extra hooks and raw files available
  • Usage rights agreed up front, whitelisting and Spark Ads available

From a single video to monthly retainers. Quoted in AUD.

See the UGC
02

Partnership on my channels

Posted to my audience on Instagram and TikTok.

  • Reels and TikToks on @alex_shadbolt and @alexshadbolt
  • 75K+ combined following, mostly cyclists, with Australia the top country
  • Built around real riding, racing and use of the product
  • Long-term partnerships preferred

Quoted per campaign.

See my audience

02 · Partnership on my channels

My audience 🤯

These numbers matter when I post for you on my own channels. For UGC, you get the content, not my audience. Most of my reach comes from people who don't follow me yet.

75K+Combined following
Instagram + TikTok
15.1MViews across
my platforms
5.4MPeople
reached
20Reels I can edit
in a day

Instagram

@alex_shadbolt · rolling 90 days
43.9KFollowers
9.6MViews
2.86MAccounts reached
87.8%Non-follower reach

TikTok

@alexshadbolt · 60 days to 7 Sep 2026
5.5MPost views · up 98.6%
2.6MViewers · 2.2M brand new
545.6KLikes · up 113.3%
90.8%From the For You page
22.3KShares · up 57.6%
10.4%Engagement rate

Age

  • 18 to 2443.5%
  • 25 to 3434.9%
  • 35 to 4410.2%
  • 45 to 548.7%
  • 55 plus2.7%

Top countries

  • Australia25.8%
  • United Kingdom18.3%
  • United States5.9%
  • Germany3.1%
  • Canada2.9%

Gender

  • Male71%
  • Female29%

Across all viewers the mix widens to 63% male, 35% female. Peak activity is around 7am, when riders are on the bike.

Insights from Instagram and TikTok (2026 media kit). Follower counts updated October 2026.

Why me?

I race road and enduro MTB, so I'm not acting the part. Your product gets used on real training rides and race weekends, in front of riders who spot a fake instantly.


I've worked the floor of a bike shop. I know the questions riders ask before they buy, and I answer them on camera.


I shoot, script, present and edit everything myself. Hook-first, captioned and cut in every ratio, with extra hooks ready to test on paid. One point of contact, no agency layer.


And I'm fast. I can edit up to 20 reels in a day, and I post 30+ times a week on my own channels, so I know which hooks are landing right now.

Let's work together

More about me

  • 🌊Sunshine Coast local, Gold Coast from November 2026
  • 🚴Road racer on Gusto Bikes
  • 🏔️Enduro MTB racer on Transition
  • 🛠️Ex bike shop, so I talk gear like a rider
  • ⚡Up to 20 reels edited in a day
  • 📱30+ posts a week across my own channels
  • 🤝Sponsored by Transition, Gusto, Attaquer, Oakley, Maxxis, Troy Lee Designs and more

Let's work together

Send a quick brief and you'll have a quote within 48 hours.

Prefer email? [email protected]

Email me instead

Video only · Paid work only, no affiliate or commission-only deals

Send a brief

What do you need?