Get ready
- Fix your bio, photo and collabs email
- Match your TikTok and Instagram
- Pick two video types to focus on
- Post 3 videos
Introducing
The Playbook
Make videos people watch, then get sponsored.
$49 $39 AUD launch price with code SHADDY, first 30 riders · One payment · Yours to keep
- Talking to camera, step by step. Scripts and trial reel ideas for when you've never filmed yourself.
- 8 video types that work. With examples you can recreate on your own trails.
- Hooks and trial reels. How to stop the scroll, and how to test what works.
- Views into followers. The part most people get wrong, and the part brands care about.
- Pitch templates. The messages that get brands replying, and exactly what to ask for.
- A 30-day plan. Exactly what to do each week, starting today.
The hardest part is pressing record.
You're not starting from scratch. Every script and message has blanks to fill in. You're not guessing what to film, and you're not guessing what to say to brands.
This makes everything after it easy.
Get access nowDon't take my word for it
Here are my real numbers, straight from the apps.
Everything inside
What you get
15 lessons in six parts, in the order you'll use them. Here's every one.
- 15Lessons
- 8Video types to recreate
- 20+Hooks to steal
- 30+Video ideas
- 2Pitch templates
- 30Day plan
01
Start here
- WelcomeWhere to start, and how to use the playbook so you actually act on it.
- What brands actually buyThe three questions every brand asks about your page, and why the fastest rider doesn't always get the deal.
- Views are easy. Followers are hard.Seven ways to turn viewers into followers, and why brands want a loyal audience over a big one.
02
Your profile
- Your profileA bio that explains you in three seconds, your collabs email, which three videos to pin, and the nine-post test.
03
Content people watch
- Your contentWork out why your best video worked, open with two hooks at once, and post on a schedule you can keep.
- Make it excitingFour ways to make any ride worth watching, and ten boring titles rewritten.
- B-rollTen shots to film on every ride, and how to film them on your phone.
- Talking head videosHow to set up, how to deliver, and a four-week ladder from text-only videos to talking straight to camera.
04
Ideas and trial reels
- How trial reels workThe rules, how I post three to four a day, and what to do before you hit 1,000 followers.
- Video types that workEight formats, each with a first line and an example to recreate.
- Content idea bank18 fill-in-the-blank hooks and four weeks of video ideas.
05
Your numbers and your pitch
- Your numbersWhere to find them, the ones brands care about, and how to make a one-page media kit.
- Your pitchWho to pitch first, the message that gets replies, what to ask for, and how to turn free gear into an ongoing sponsorship.
06
Stay safe and start
- Stay safeScams, contracts, labelling paid posts, tax, and what to do if you're under 18.
- Your 30-day kickstartA week-by-week checklist that ends with your first 10 pitches sent.
Lesson 06 · Make it exciting
Same ride. Different video.
A peek inside
What the pages look like
Three snippets from the playbook. Everything else unlocks when you buy.
Make it exciting
| Boring | Exciting |
|---|---|
| Come train with me | Come almost crash with me |
| A day in my life | Spend the day with me as a [age]-year-old training for [goal] |
| My new bike | I spent $[amount] on this bike. Was it worth it? |
7 more rewrites inside
Content idea bank
- I went from [walking every jump] to [sending the big line] in [3 months] by [doing this].
- The myth about [tyre pressure] that keeps riders slow.
21 more hooks and 4 weeks of ideas inside
Your pitch
Lead with an idea for them, not a question about you.
Hey [name], I'm [your name]. I ride [MTB/road] and make [type of videos] on TikTok and Instagram.
The full pitch, what to ask for, and how to turn free gear into a sponsorship inside
What happens when you buy
From checkout to your first pitch
No waiting and no subscription. Here's exactly what happens.
- 1
Pay once
Tap "Get access now" and check out securely through Gumroad. $49 AUD, one payment.
- 2
Open your email
Your receipt lands straight away with a button that opens the playbook. It works on your phone or laptop, any time.
- 3
Score yourself
Take the scorecard and write your score down. Every "no" has a fix inside, so start with your lowest section.
Then your first 30 days
Build the habit
- Post 3 main videos
- Test a different hook every day
- Film your first talking-to-camera video
- Pin your three best videos
Learn from your numbers
- Find which video got you the most follows
- Find your top countries and age group
- Make two more like your best video
- Make a practice ad for a product you use
Get in front of brands
- Make your one-page media kit
- List 10 brands whose gear you ride
- Send 10 pitches, each with an idea
- Retake the scorecard and compare
By day 30: a sponsor-ready page, a month of videos, and your first 10 pitches sent.
Every update I make is added to your copy, free.
Through my eyes
I went from racing enduro to getting sponsored.
Transition · Maxxis · Troy Lee Designs
Let's get you sponsored
Your turn
Get the playbook$49 $39 AUD for the first 30 riders · Instant access
About
Alex "Shaddy" Shadbolt
I started editing at eight, making Call of Duty trickshot montages. I raced enduro, worked in a bike shop, and was scared of talking to camera for years. Now I ride road and MTB, make videos for a living, grow accounts for other creators, and work with brands like Crankbrothers, Maxxis and Oakley. This playbook is everything I'd tell you if you sat next to me.
75K+Combined following
15.1MViews across platforms
34Brands worked with
I work with
Sponsored by
Trusted by brands like…
Want it done for you?
The Drillhorse Kit
Everything in the playbook, plus the done-for-you kit to film, pitch and get sponsored.
- Everything in the Playbook. All 15 lessons, the 30-day plan and every update.
- The content funnel. How memes, carousels and stories work together to turn strangers into loyal followers, with ideas for each and a weekly mix to follow.
- 8 ready-to-film scripts. One for every video type. Fill in the blanks and press record.
- A 48-hook bank. Six for every video type, so you never start with a blank screen.
- 10 done-for-you pitch messages. "Who's the right person?" DMs, a video-first DM, follow-up and email, plus replies for when brands ask what you're after, send you free product, or say yes.
- Sponsor recap templates. The monthly update that keeps brands sending gear, and the end-of-season one that gets you backed again.
- Media kit and race resume templates. The one page brands read in 30 seconds, plus a race resume to send with it.
- Contract checklist. 12 things to check before you sign, and when to walk away.
- Trial reel tracker spreadsheet. It does the maths and shows you which hooks bring in followers.
You're not writing anything from scratch. Every script, message and template has blanks to fill in. You're not guessing what to film, what to say to brands, or what to ask for.
Fill in the blanks. Film it. Send it.
Get access nowOne payment, yours to keep. Prices in AUD.
Pick your path
The Playbook
$49$39AUD, one payment
Launch price with code SHADDY · first 30 riders
- All 15 lessons, in six parts
- 8 video types to recreate
- 20+ hooks, 30+ video ideas and 2 pitch templates
- The 30-day plan
- Every future update, free
The Drillhorse Kit
$149$99AUD, one payment
Launch price with code ROACHED · first 20 riders
- Everything in the playbook
- The content funnel: memes, carousels and stories
- 8 ready-to-film scripts
- A 48-hook bank
- 10 done-for-you pitch messages
- Sponsor recap templates
- Media kit and race resume templates
- Contract checklist
- Trial reel tracker spreadsheet
The done-for-you kit
Get the Drillhorse KitReal talk
Most riders quit after a week.
The ones brands pay keep posting, testing and pitching for months. If that's you, this shows you exactly what to do.
Pick your path
Frequently asked questions
How do I get it, and what format is it?
You get it the second you pay. Your receipt email has a button that opens the playbook: 15 lessons as pages, with videos that play right inside. It works on your phone or laptop, and you can come back to it any time.
I'm not winning races. Will this still work for me?
Yes. Brands pay for attention and trust, not race results. Plenty of sponsored riders aren't the fastest on the hill.
I only have a few hundred followers. Is that enough?
Yes. Small brands and local shops back riders with small, loyal audiences all the time, and everything in the playbook works from your first follower.
Do I need 1,000 followers?
No. Instagram's trial reels unlock at 1,000 followers, so the playbook shows you what to do until you get there.
I've never filmed myself before. Can I do this?
Yes. It starts with videos where you don't talk at all, and builds up to talking to camera one step at a time. I was scared of it for years too.
How is this different from your free videos?
My videos give you one tip at a time. The playbook puts everything in order, with the scripts, templates and a 30-day plan to follow.
What's the difference between the Playbook and the Drillhorse Kit?
The Playbook teaches you how. The Drillhorse Kit hands you the finished pieces: the content funnel, scripts for all eight video types, 48 hooks, 10 pitch messages, sponsor recap templates, media kit and race resume templates, a contract checklist and the trial reel tracker. Fill in the blanks and go.
Is there a group or one-on-one help?
No. Everything you need is in the playbook and the kit, and you keep it forever, including every update I make.
What if something goes wrong with my order?
Email me at [email protected] and I'll sort it out. That includes a broken link, a download that won't open, or a receipt that never arrived.
I'm under 18. Can I buy it?
Yes, with a parent's OK. Anything to do with brand deals assumes a parent reads the contract with you.
How long do I have access?
Forever, including every update I make.
How quickly will I see results?
You can post your first video today and send your first pitch in week 4. How fast brands reply depends on your page and how many you pitch, so the plan has you tracking both.
Is this for everyone?
No. Most people give up after a week. Building a page brands pay for takes months of posting, testing and learning from your numbers, and this playbook gives you the exact steps to do it. It's for riders ready to put the time in. If you're after a shortcut or one viral video, it's not for you. Because you get instant access to everything, there are no refunds for change of mind.
Your next video could be the one a brand sees
What are you waiting for?
Get the playbook for $39P.S. The riders getting sponsored aren't always the fastest. They're the ones who started.